Twist Marketing creates new logo & branding for Town of Cochrane
   Mosaic horse and cowboy become town’s visual identity 

Calgary, Alberta -- The Town of Cochrane has unveiled its new mosaic horse logo and
arketing strategy, created by Twist Marketing. The new strategy aimed at target marketing
Cochrane to new residents, businesses and visitors includes a mosaic horse and cowboy
as the Town’s new visual identity. The new look will be used by the Town’s Communications,
Economic Development and Human Resources Divisions to position Cochrane as the place
to be for future economic growth and development.

“The Cochrane brand is built from considerable public consultation in key processes like the
 Cochrane Sustainability Plan, and focuses on addressing population pressures by seeking
activity that builds a better, not just bigger community,” explains Catherine Proulx, Managing
Director, Twist Marketing. “The visual identity, brand strategy, and marketing direction
honour Cochrane’s heritage while recognizing contemporary challenges and opportunities.”

‘We developed the brand strategy, including a new visual identity and marketing direction,
based on research gathered from Cochrane’s Sustainability Plan visioning process as well
as customer and employee surveys,” explains Cochrane Mayor Truper McBride. ”What this
plan does is take our past, respect our heritage, and give us a go forward point. We are a
very different community than we were 20 years ago or even 10 years ago. We need to
be able to demonstrate the mosaic that makes up Cochrane. We need to be able to visually
demonstrate our diversity, our creativity, our ingenuity and our innovation.”

The marketing plan, which has been approved by Cochrane Town Council, has received
broad based community support from members of CEAC and SPUR as well as the
President of Arts Cochrane, members of the Cochrane Tourism Association, Chamber
of Commerce members and the Cochrane Youth Council.

About Twist Marketing

Headquartered in Calgary, Alberta, Twist Marketing is a strategic marketing firm serving
North American clients since 2002. Businesses in a wide range of industries, as
well as professional associations and government organizations, have relied on Twist
Marketing to help them overcome some of their most demanding marketing challenges.
Twist Marketing helps clients develop effective positioning and brand strategies,
enter new markets, become more strategic with their online marketing, conduct
market research, and create and manage communications programs that generate
results. www.twistmarketing.com 

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For information, interviews and/or hi-rez images, contact:

Mr. Neil Bousquet, APR, PR, Twist Marketing, (403) 256-8834 prwizard@prwizard.ca

Ms. Catherine Proulx, Managing Director, Twist Marketing, (403) 242-4600 cathy@twistmarketing.com

Ms. Laurie Drukier, Communication Coordinator, Town of Cochrane (403) 851-2503 www.cochrane.ca