Twist Marketing creates “Guaranteed Rugged” brand for Lillooet, BC
Community branding specialists tap District of Lillooet’s (pronounced lil-oo-wet)
authentic mountain experiences to develop truly rugged brand strategy



  Calgary, Alberta  – “We have created a brand strategy for the District of Lillooet that stands
out from the clutter,” says Catherine Proulx, Managing Director of Twist Marketing. “The new
‘Guaranteed Rugged’ theme captures Lillooet’s authentic mountain lifestyle and the untamed
experiences to be found in the surrounding wilderness.”

Proulx and her community branding team developed the new Lillooet brand after visiting
the community, talking with its residents and leaders, and analyzing the mountain experiences
offered by nearby communities such as Whistler.

“What we discovered was a diamond in the rough that appealed to people from a variety of
demographics, including outdoor enthusiasts, motor tourists, early phase retirees, and telecommuters.
The common denominator they all shared was in spirit: a desire for a true outdoor lifestyle
in an untamed mountain setting. That’s how the ‘Guaranteed Rugged’ theme evolved.”

Adds Proulx, “Where other mountains towns have adopted economic development strategies
that required them to change their character in order to attract tourists and residents, Lillooet has
remained true to its natural, untamed, and rugged mountain spirit.”

In addition to the District of Lillooet, Twist Marketing’s community branding clients, include the
City of Castlegar and the District of Elkford (BC) and the towns of Cochrane and Chestermere (AB).

About Twist Marketing

Headquartered in Calgary, Alberta, Twist Marketing is a strategic marketing firm serving
North American clients since 2002. Businesses in a wide range of industries, as well as
professional associations and government organizations, have relied on Twist Marketing to
help them overcome some of their most demanding marketing challenges. Twist Marketing helps
clients develop effective positioning and brand strategies, enter new markets, become more
strategic with their online marketing, conduct market research, and create and manage communications
programs that generate results. www.twistmarketing.com

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For information, interviews and/or hi-rez images, contact:

Mr. Neil Bousquet, APR, PR, Twist Marketing, (403) 256-8834 prwizard@prwizard.ca

Ms. Catherine Proulx, Managing Director, Twist Marketing, (403) 242-4600 cathy@twistmarketing.com

Mr. Jerry Sucharyna, Economic Development Officer, District of Lillooet, (250) 256-4289 jsucharyna@lillooetbc.ca