Synergy Marketing

For Immediate Release

Lucid opens 3^rd Flatiron Restaurant at Chinook Centre

Two-storey, 9500 sq. ft. restaurant with indoor/outdoor dining patio will create 200 jobs.

Calgary, Alberta (February 02, 2010) – Following on the heels of the Lucid Group’s announcement

to introduce its premium-casual concept restaurant to Calgary’s trendy downtown Eau Claire

district (Centennial Place), the company is making another bold move. In December 2010, it will

open its third Flatiron Restaurant & Bar at the high profile and centrally located Chinook Centre.

“This is another important step in growing our Flatiron brand in western Canada,” says Adam Drybrough,

a partner with Lucid. “Chinook Centre is an important location for us. This Flatiron restaurant located

on two floors on the northeast corner of the mall fronting directly onto Macleod Trail will become our

flagship location. High traffic, high visibility and customer access from both the street and mall levels

make it a desirable location for showcasing our premium casual restaurant concept.”

Adam Drybrough, Partner, Lucid Group

Drybrough said the two-storey, 9500 sq. ft. restaurant with seating for 250 will feature an indoor/outdoor

rooftop-dining patio overlooking MacLeod Trail. He anticipated that Flatiron would be hiring approximately

200 full and part-time culinary, service and leadership partners as the restaurant revs up for a grand

opening in December. Drybrough explained that Flatiron provides industry leading training to ensure

each partner’s complete understanding of the chain’s premium casual concept.

The new restaurant will feature fresh cuisine items inspired by Flatiron’s Executive Chef Michelle Blanchett.

“With Michelle’s innovative culinary expertise, we will continue to offer new and exciting menu items that

have established Flatiron’s reputation for serving outstanding cuisine at an affordable cost.”

Drybrough added that Lucid remains committed to identifying additional real estate opportunities in

western Canada that will help grow its Flatiron and Kayne’s restaurant brands as well as a new gourmet

coffee concept that will be introduced shortly.

About Chinook Centre

Chinook Centre, managed by Cadillac Fairview Corp., boasts over 200 retail outlets including three

department stores, Calgary’s only Williams-Sonoma & Pottery Barn, one of Canada’s largest food

courts, and a 120,000 square foot entertainment wing. Chinook Centre is in the midst of an expansion

project, a 180,000 square foot addition that will make way for an additional 60-80 new retail

locations, new restaurants and 1,200 heated underground parking stalls. For more information,

Headquartered in Calgary, Alberta, the Lucid Group of Companies is a multi-faceted group

of real estate and hospitality focused companies offering investment syndication, land development

projects, hotels and executive accommodations. One of its standalone companies, the LUX

Restaurant Group operates the Flatiron Restaurant and Bar (a premium casual concept) and Kayne’s

(a middle casual restaurant concept). Later in 2010, LUX will introduce a new gourmet coffee concept

to western Canada. Lucid’s business locations are positioned throughout Calgary, Edmonton,

Fort McMurray and Northern Saskatchewan.

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For more information, interviews and/or hi-rez photos, contact Neil Bousquet

Mr. Neil Bousquet, APR, PR, Lucid Group of Companies, 403.256.8834 neil.bousquet@prwizard.ca

Mr. Adam Drybrough, Partner, Lucid Group of Companies, 403.262.5819