
Calgary's Creative Intelligence has merged with Twist Marketing. The combined company will operate under the Twist Marketing
brand. Partners now include (l to r) Dean McKenzie (Director of Creative), Catherine Proulx (Managing Director), Roger Jewett (CEO),
Melanie James (Director of Client Services) and Barry Anderson (Director of Strategy).
Calgary, Alberta – Ten months after moving to larger offices at Calgary’s Crossroads Market,
Twist Marketing is on the move again. This time it’s merging with Creative Intelligence (Ci), a venerable Alberta
marketing agency specializing in marketing, communications, branding and corporate culture development.
“We are very excited to be merging with an agency of Creative Intelligence’s stature,” says Roger Jewett,
Twist Marketing CEO. “Our strengths are complementary, our cultures and approach to marketing are very similar
and the timing is ideal. We are in growth mode and this merger creates a very talented team and a broader scope
of services to best serve our existing and future customers.”
“Our merger with Twist Marketing provides us with additional strategic, interactive and creative resources,” explains
Dean McKenzie, President, Creative Intelligence. “We’ve always been impressed with the quality of thinking at Twist
so this seemed to be a natural fit for us. The talent, experience and depth of our combined teams will enable us to
deliver the absolute best quality work and service to our present, as well as potential clients.”
The combined company will operate under the Twist Marketing brand. Catherine Proulx, Melanie James, Dean McKenzie,
Barry Anderson and Roger Jewett are partners in the merged company. New accounts joining Twist Marketing’s
roster of clients include University of Lethbridge, Kwantlen Polytechnic University, Mac’s Convenience Stores,
Calaway Park and RS Technologies.
About Creative Intelligence
Ci is an integrated business consulting firm with expertise in marketing, communications, branding, design and
corporate culture development. For over two decades, Ci has helped organizations build superior brands and
profitable businesses. Ci delivers a unique and powerful mix of strategy and creativity through it’s proprietary
called “full-circle thinking”.
About Twist Marketing
Headquartered in Calgary, Alberta, Twist Marketing is a strategic marketing firm serving North American clients
2002. Businesses in a wide range of industries, as well as professional associations and government organizations,
have relied on Twist Marketing to help them overcome some of their most demanding marketing challenges.
Twist Marketing helps clients develop effective positioning and brand strategies, enter new markets, become more
strategic with their online marketing, conduct market research, and create and manage communications programs
that generate results. www.twistmarketing.com
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For information, interviews and/or hi-rez images, contact:
Mr. Neil Bousquet, APR, PR, Twist Marketing, (403) 256-8834 prwizard@prwizard.ca
Mr. Roger Jewett, C.A., CEO, Twist Marketing, Office: (403) 242-4600 roger@twistmarketing.com
Mr. Dean McKenzie, President, Ci, Offices: (403) 701-8066 deanm@ciacanada.com